Crowdrise is a relatively new site using the power of celebrity to raise money for various charities around the world. With a combination of crowdsourcing, social networking, incentivized perks, and celebrity appeal, it is a rather addictive site that empowers everybody to become their own fundraiser.
The Crowdrise founders include Edward Norton, Shauna Robertson and Robert and Jeffro Wolfe. The concept began when used the New York Marathon as an awareness tool to raise money for the Maasai Wilderness Conservation Trust in Kenya. They created this site, which then became a platform to empower all charities to get involved and fund raise.
It sounds like they are utilizing the power of crowd sourcing to apply it to fundraising, and philanthropic action in general – with the thought being that lots of little donations soon add up to a powerful impact. The concept of crowd sourcing has exploded in the last couple of years. I still think the best example is the Obama political campaign, where a lot of $5 and $10 contributors soon added up to millions. Or the American Red Cross, who used $10 text donations to raise over $35 million to support the Haiti crisis. It is also a reflection of the American people’s will to do good, and be charitable. It is a powerful network.